Welcome aboard Princess

Since 1965, Princess Cruises has welcomed guests aboard with a simple idea: travel should feel personal, immersive and unforgettable. What began as a single ship sailing to Mexico has grown into a world-renowned cruise line that connects guests to more than 345 destinations across seven continents. 

When people talk about Princess, they often mention the places. Alaska's glaciers and wildlife. Caribbean beaches. Europe's timeless ports. Asia's floating markets. But it's how guests feel along the way that keeps them coming back. Every detail and experience on board is designed to make guests feel appreciated and inspired.

Our story, our promise

The Princess story started small — one ship and a bold vision to change how people see the world. What followed was decades of innovation that helped shape modern cruising itself. Princess was the first to introduce affordable balconies, flexible dining options and even weddings at sea officiated by the ship's captain. These amenities were a reflection of how we saw our guests: not as passengers, but as people with individual preferences and dreams.

Today, Princess is part of Carnival Corporation and headquartered in Fort Lauderdale, Florida. Princess Cruises operates a fleet of 17 ships with a presence in every region of the globe, all 7 continents. But the best part about Princess Cruises is that scale has never replaced heart. What defines us isn't how many places we visit, but the care that goes into every guest's experience aboard.

Pioneers of cruise innovation

Innovation is about making every guest's journey easier, more personal and more rewarding. That mindset led to our newest ships: Sun Princess and Star Princess — the Sphere Class ships that represent the future of cruising with groundbreaking design and guest experiences.

Princess also created MedallionClass®: a first-of-its-kind experience built around a simple, wearable device called the Medallion®. With tools like OceanNow®, Manage Booking and OceanReady®, guests enjoy a seamless voyage focused on personalization and convenience. Princess was also the first cruise line to launch Movies Under the Stars® — a now-iconic poolside feature — and continues to lead with experiences that surprise and delight in meaningful ways.